500 Casino wanted to own the CS2 conversation. Across nine creator campaigns and 41,697 clip submissions on TikTok, YouTube Shorts, Reels and X, we generated 1.92B+ total views (1.55B from approved clips) on a $77,500 budget.
| Campaign | Budget | Submissions | Total views | Approved views |
|---|---|---|---|---|
| CS2 | $12,500 | 8,753 | 172M | 44.8M |
| Other | $10,000 | 3,189 | 277.9M | 254.9M |
| CS2 / Gambling | $10,000 | 9,119 | 55.3M | 31.8M |
| Gaming / Sports | $7,500 | 2,490 | 202.6M | 161.3M |
| General | $7,500 | 3,276 | 322.3M | 286.6M |
| Gaming / Sports 2 | $7,500 | 2,060 | 164.6M | 152.3M |
| Gaming / Sports 3 | $7,500 | 3,334 | 172.8M | 132.7M |
| General 2 | $7,500 | 4,064 | 264.5M | 245.1M |
| General 3 | $7,500 | 5,412 | 291.5M | 246.0M |
| Total | $77,500 | 41,697 | 1.92B+ | 1.55B+ |
1.92B+ total views across platforms from 41,697 clip submissions.
1.55B+ views from approved clips (13,503 approved submissions).
Nine campaigns spanning CS2, gaming/sports and general audiences.
Delivered at massive scale on a $77,500 budget, with industry-leading cost efficiency.
Tens of thousands of creator submissions compounded into billions of views.
Splitting CS2, gaming/sports and general lanes kept every campaign native.
Tell us what you're launching. We'll map the channels, creators and content system to hit it, and the metric we'll be judged on.