AB InBev's TheCoolDown had stalled at 10,000 sign-ups against a 40,000 target, with cost-per-register stuck near €2.50. We built a performance-only influencer giveaway engine across mature gaming communities, and delivered 38,000 registrations at €0.32 each, an 87.3% lower CPR.
| Metric | Before | After | Change |
|---|---|---|---|
| Cost per register | €2.50 | €0.32 | ↓ 87.3% |
| Registered users | 10,000 | 38,000 | +28,000 |
| Influencers activated | n/a | 100 | ✓ |
| Campaign duration | n/a | 14 days | Rapid |
Cut cost per register from €2.50 to €0.32: an 87.3% reduction.
Delivered 38,000 new registrations, hitting the client's internal goal.
Onboarded 100 influencers within days; all posts live within 14 days.
Entirely performance-based spend: budget followed real results, not fixed fees.
Paying for results, not posts, kept acquisition costs unbeatably low.
Targeting mature gaming titles put a beer brand in front of exactly the right community.
In-game item giveaways turned creator reach into real, measurable registrations.
Tell us what you're launching. We'll map the channels, creators and content system to hit it, and the metric we'll be judged on.