← All case studies Clash.gg · Crypto iGaming platform (CS2 skins): viral clip growth (via Clipster)

Owning the CS2 community for Clash.gg.

Clash.gg wanted to become the go-to name in the CSGO/CS2 community. Across four high-impact campaigns and 500+ creators on TikTok, YouTube Shorts, Reels and X, we drove ~62M views at a cost per view as low as $0.000144.

CryptoCS2Short-formVirality
Social media growth: viral clip campaigns
~62M
Total views
500+
Creators activated
$0.000144
Cost per view
4
Campaigns
Objective

What the client needed.

  • Become the go-to name in the CSGO/CS2 community.
  • Generate massive exposure and authentic engagement with gaming and crypto audiences.
Our role

What we did.

  • Designed and executed four high-impact influencer campaigns.
  • Recruited and managed 500+ creators: CSGO players and crypto enthusiasts.
  • Distributed content across TikTok, YouTube Shorts, Instagram Reels and X.
  • Optimized video formats, posting schedules and captions for virality.
  • Delivered real-time performance analytics and insights.
Key wins

What moved the needle.

01

~62M total views generated across platforms.

02

Activated 500+ creators, from CSGO pros to case-opening enthusiasts.

03

CS2 clips gained organic traction in gaming communities.

04

Cost-effective CPV of $0.000144 with strong engagement.

05

Strengthened Clash.gg's brand as a community-driven platform.

Takeaways

What we'd run back.

Virality is a science

Strategic creator selection and platform-tailored content fueled the results.

Authenticity resonates

For CS2/crypto gambling, content must feel organic, not promotional.

Short-form + gaming creators

A winning formula for massive, low-cost exposure.

Next step

WANT NUMBERS
LIKE THESE?

Tell us what you're launching. We'll map the channels, creators and content system to hit it, and the metric we'll be judged on.

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