All articles about influencer marketing marketing, strategies, and insights.
6 articles
Influencer Marketing How game publishers run creator marketing that sells games: matching creators to each launch phase, building a program instead of one-off deals, scaling with clips and measuring installs, not views.
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Gaming A marketing playbook for CS2 skin marketplaces, case-opening and trading sites: the channels that work when ads get rejected, backed by campaigns that drove billions of views.
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Influencer Marketing How mass short-form clipping campaigns work, step by step: creator recruitment, submission volume, approval and payout. With real results: 1.92B views on a $77,500 budget.
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Influencer Marketing Benchmark data from 800+ gaming creator activations. Indicative CPM, CPA and engagement rates across YouTube, Twitch, TikTok, Kick and VK, by creator tier and market, anchored by real campaign results.
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Influencer Marketing How much gaming influencers charge in 2026, by platform, creator tier and content format. Approximate ranges based on 800+ activations, with a free budget calculator.
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Influencer Marketing Not all gaming influencers are created equal. Learn how to identify, evaluate, and partner with the right creators for your brand, from mega streamers to micro content creators.
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