Esports How to market to esports and gaming audiences in Southeast Asia: a mobile-first region of ~290M players, market-by-market differences, local creators and platforms, and what it costs.
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Esports How esports teams grow fans, win and keep sponsors, and run their brand like a business. The marketing and management practices that separate sustainable orgs from the ones that fold.
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Influencer Marketing How game publishers run creator marketing that sells games: matching creators to each launch phase, building a program instead of one-off deals, scaling with clips and measuring installs, not views.
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Gaming How non-endemic brands (beer, fashion, cars, finance, food) enter gaming and esports credibly: real examples, the rules that keep you out of the memes, entry paths compared and how to measure it.
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Fintech & Crypto A maintained reference of advertising policies for crypto, skin gaming and iGaming brands on Google, Meta, TikTok, X, YouTube, Twitch, Kick, Reddit and Telegram. What is allowed, what certification you need, and what to do when you are blocked.
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Gaming A marketing playbook for CS2 skin marketplaces, case-opening and trading sites: the channels that work when ads get rejected, backed by campaigns that drove billions of views.
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Gaming How to build and grow owned communities on Discord and Telegram (the channels that don't get your ads rejected) with a playbook for structure, growth loops and moderation.
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Gaming Acquisition gets you installs; retention decides whether they were worth it. A marketing playbook for live-ops: re-engagement, CRM, events and the metrics that actually predict LTV.
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Esports What esports sponsorships actually cost in 2026 (tournaments, teams, broadcast and creators) and how to measure return so a deal is defensible, not just a logo on a stream.
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Gaming A phase-by-phase marketing timeline for launching a game, from announce trailer to soft launch to live ops, with the channels, goals and KPIs that matter at each stage.
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Influencer Marketing How mass short-form clipping campaigns work, step by step: creator recruitment, submission volume, approval and payout. With real results: 1.92B views on a $77,500 budget.
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Influencer Marketing Benchmark data from 800+ gaming creator activations. Indicative CPM, CPA and engagement rates across YouTube, Twitch, TikTok, Kick and VK, by creator tier and market, anchored by real campaign results.
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Influencer Marketing How much gaming influencers charge in 2026, by platform, creator tier and content format. Approximate ranges based on 800+ activations, with a free budget calculator.
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