Free resources.
Guides, tools and templates for gaming, esports and fintech marketing. Ask for the ones you want and we send them over.
Read the blogFeatured guide
The Complete Guide to Gaming Marketing
What you need to know to market to gaming audiences, from understanding the culture to running campaigns that convert.
- 50+ pages of practical strategy
- Real campaign case studies
- Tactics for each platform
- Influencer partnership frameworks
- ROI measurement templates
Guides
Gaming Marketing Playbook 2026
How marketing works in the gaming industry: social media, influencers, events and building a community.
Request accessEsports Sponsorship Guide
How to judge, negotiate and activate an esports sponsorship. Includes ROI frameworks and case studies.
Request accessFintech Content Strategy
How to make compliant content for fintech brands that Gen Z and millennial audiences actually watch.
Request accessTools
Influencer CPM Calculator
Work out the real cost per thousand impressions of an influencer campaign and compare rates across platforms and creator tiers.
Get accessCampaign ROI Tracker Template
A spreadsheet to track campaign performance, calculate ROI and report results to your stakeholders.
DownloadContent Calendar Template
Plan social content across several platforms, with posting times that suit gaming audiences.
DownloadIndustry Reports
State of Esports Marketing 2026
Our yearly report on esports marketing trends, spend and what works. Data from 100+ campaigns.
Request reportGaming Audience Insights
Who gamers are, what they like and how they consume media, broken down by region.
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