01
Social media for operators
X, Instagram, TikTok and Telegram run daily: races, raffles, match days and new game drops. Community and social.
Casinos / sportsbooks / case sites
iGaming marketing agency.
Social, creative, clipping and creators for casinos, sportsbooks, crypto casinos and case sites. One team that knows the players and the rules, from the first clip to the VIP trip.
23.74BViews from clipping, 500 Casino
754,055Clips posted, 500 Casino
771.6M+Views for Rain.gg
750+Creators on Rain.gg campaigns
Worked with 
What we do
An iGaming marketing agency that knows the players.
Most of our work is iGaming: daily social, launch creative, clipping and creators, and the races and raffles that keep players around. Also see our gaming marketing agency, esports marketing agency and fintech marketing agency pages.
Races, raffles, game nights and giveaways for casino and case site clients, made in-house.
Why most iGaming marketing stalls
iGaming plays by different rules.
The ad platforms, the markets and the players all work differently here. Generalist agencies learn that on your budget.
Ads that never run
Gambling ads need the right platform, market and licence. Generic agencies find out from the rejection.
Bonus banners nobody shares
Players scroll past promos. They share clips and posts that feel like the community made them.
Creators who do not play
A lifestyle creator reading a promo code does not convert a slots or CS2 audience.
Reach with no link to revenue
View counts with no sign-ups, deposits or cost per player by source.
Who we work with
Marketing for every type of operator.
The plan changes with the product, the markets and the licence.
01 / Casinos
Online casinos
Slots, originals and live tables. 500 Casino is a client.
02 / Sportsbooks
Sportsbooks
Match-day designs and content built around the fixture calendar.
03 / Crypto
Crypto casinos
Crypto-first platforms where the community lives on X, Discord and Telegram. Rain.gg is a client.
04 / Case sites
Case, box and skin sites
CS2 case, battle and mystery box platforms. CSGORoll and HypeDrop are clients. Our CS2 and skin marketing playbook.
The player lifecycle
From first clip to VIP.
Each stage needs different marketing. Most budgets stop at the sign-up.
- 01
Reach
Before sign-upClips, creators and social put the brand in front of players who already watch the games.
- 02
Sign-up
Day 0Creator codes and landing creative, so every sign-up has a source.
- 03
First deposit
First 7 daysWelcome offers in creative that follows the rules of each market.
- 04
Retention
Every weekRaces, raffles, leaderboards and new game drops that give players a reason to come back.
- 05
VIP
Top playersTrips, events and drops for the players who matter most.
Services
Six disciplines, one team.
Sized to your platform and your markets. Every design here is our own work.
02
Clipping and creator programs
Big wins and game moments posted at volume by our creator network. 754,055 clips for 500 Casino. Creator marketing.
03
Game launch and promo creative
Slot and originals launches, promo art, race standings and short video, made in-house. Creative studio.
04
Paid media where it is allowed
We check each platform and market policy before anything is built. Ad policies by platform.
05
Retention, VIP and activations
Weekly races, raffles, point rushes and VIP trips that keep players coming back.
06
Compliance-aware by default
Age and responsible gambling lines, offer terms and geo targeting in every asset, signed off by your compliance team.
Case studies
iGaming programs that shipped.
Casino / clipping
23.74B
Views from clipping
500 Casino: clipping at volume
754,055 clips from our creator network, plus match-day designs.
Crypto casino / clipping
771.6M+
Total views
Rain.gg: viral clip growth
Four creator campaigns with 750+ creators, at a cost per view from $0.00002.
Casino brand / sponsor
410,952
Broadcast views
BC.Game Masters, Portugal
We put the brand on the broadcast, the co-streams, the venue and the socials.
Packages
Three ways to work with us.
Pricing depends on the markets, the channels and how many creators the plan needs.
Launch sprint
One new game, promo window or new market.
- Clipping and creators around the launch
- Launch creative pack in every format
- Results by source after the launch
Most chosen
Operator retainer
Social, creative and clipping, always on.
- Daily social on every channel
- Weekly races, raffles and drops
- Clipping and creators every month
Multi-brand program
Several brands or several markets.
- A dedicated team per brand
- Local creators and social per market
- One report across every brand
Why Ignition
Why operators choose Ignition Labs for iGaming.
- 01
From the industry
Clients include 500 Casino, CSGORoll, HypeDrop and Rain.gg.
- 02
Clipping at volume
23.74B views from clipping for 500 Casino. Read our clipping playbook.
- 03
Policy first
Platform and market rules checked before production, not after a ban.
- 04
Local in every market
EN, RU/CIS, LATAM, MENA and SEA, with local teams.
Specialist vs generalist
iGaming agency vs generalist agency.
| What matters | Specialist (Ignition Labs) | Generalist agency |
|---|---|---|
| Ad policies | Checked per platform and market before production | Learned from rejected ads |
| Content | Native clips and posts players share | Bonus banners |
| Creators | Own clipping network, iGaming and CS2 creators | Generic influencer lists |
| Retention | Weekly races, raffles and VIP activations | Acquisition only |
| Reporting | Results by source and campaign | Reach and impressions |
| Regions | Local in EN, RU/CIS, LATAM, MENA, SEA | English with subtitles |
Last updated: October 2026
FAQ
iGaming marketing FAQs.
What does an iGaming marketing agency do?
An iGaming marketing agency runs marketing for online casinos, sportsbooks, crypto casinos and case or skin sites: social media, creative, clipping and creator programs, paid media where it is allowed, and retention work such as races, raffles and VIP activations. The difference from a general agency is knowing the players, the games and the rules on what can be advertised where.
Can you run paid ads for a casino or sportsbook?
Where the platform and the market allow it. Rules differ by platform and by country, and some need a licence in the target market or approval from the platform first. We check before anything is built, and put most of the weight on clipping, creators and social, which reach players where paid ads cannot. See our ad policy map by platform.
Do you work with crypto casinos?
Yes. Rain.gg is one example: four creator campaigns with 750+ creators and 771.6M+ views. See the Rain.gg case study.
Do you work with case and skin sites?
Yes. CSGORoll and HypeDrop are clients, and we make social, creative and clips for CS2 case and skin platforms. Read our CS2 and skin marketing playbook.
How does clipping work for an iGaming brand?
Creators in our network cut short clips from streams, big wins and game moments and post them on TikTok, Shorts, Reels and X. For 500 Casino that came to 754,055 clips and 23.74B views. See the 500 Casino case study.
How do you handle compliance?
Every asset carries the age and responsible gambling lines, the offer terms and the geo targeting your licence needs. We work to your compliance team and get their sign-off before anything goes live. We do not post into markets your licence does not cover.
Which markets do you cover?
EN, RU/CIS, LATAM, MENA and SEA, with local creators, local social and local creative in each market.
How fast can a campaign go live?
Creator activations can go live 48 hours after the brief. Paid media depends on the platform approvals in each market.