Performance gaming marketing agency for game studios, publishers and platforms. From announcement trailer to season-5 live ops — paid acquisition, community management, creator distribution and content production tied to install, retention and LTV. PUBG and Krafton on the roster.
Launch · Live Ops · Seasons · Retention · Re-Engagement
GAMING WORK FOR
GAMING ENGINE — LIVE METRICS
Multi-YearPUBG · KRAFTON PARTNERSHIP
$0.04AVG CPM — GAMING CAMPAIGNS
15K+CREATIVE ASSETS · ANNUAL
12+PLATFORMS — NATIVE COVERAGE
EN · RU · CISLATAM · MENA · SEA
● LIVEStudios · Publishers · Platforms
PUBGMulti-Year Partner
$0.04Avg Gaming CPM
15K+Annual Creative Assets
12+Platforms Covered
800+Creator Activations
WHAT WE DO
A Gaming Marketing Agency Inside the Industry.
We are a gaming marketing agency for studios, publishers and platforms — running game launches, live ops, community, creator programs, paid acquisition and creative production as a single connected engine. The team comes from inside gaming: gamers, designers, paid specialists and CMs who know the difference between a good marketing brief and one that works.
Most "gaming marketing services" agencies translate brand campaigns into gaming. We don't translate — gaming is the native context. As a video game marketing agency we run paid TikTok and Reddit, build Discord communities, and ship trailers and 3D key-art. As a gaming studio marketing agency we connect launch, live ops and seasons into one retention engine. As a mobile game marketing agency we run UA, ASO, and creator distribution for installs that stick.
Whether you're running game launch marketing, scaling a season's CPI, or extending LTV through community and creator loops — this page explains how we operate, who we work with and what the lifecycle looks like.
WHY MOST GAMING CAMPAIGNS FAIL
Gaming Marketing Has a Tourist Problem.
Generalist agencies run gaming campaigns the way they'd run consumer goods. Players see it instantly. These are the symptoms:
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Brand-safe creative players ignore — gaming audiences scroll past templated ads in 0.3 seconds.
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Day-1 launch, day-30 silence — no live-ops marketing motion, retention dies on the vine.
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Wrong creator tier for the game — paying tier-1 prices for awareness when 30 mid-tier streamers in the niche would convert better.
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EN-only when the game ships globally — RU/CIS, LATAM, MENA and SEA need native creators and native CMs, not subtitles.
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No live response to the meta — patches, exploits and viral moments happen in hours; brand decks take weeks.
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"Engagement" without LTV — vanity reach reports, no install attribution, no D7/D30 retention tied back to source.
A gaming marketing agency built inside the industry runs all six channels as one connected motion: paid, creators, community, content, social and attribution — sized to where the game is in its lifecycle.
WHO WE WORK WITH
Marketing for Every Type of Gaming Brand.
Studios, publishers, platforms, mobile-first companies — the playbook adjusts to your stage, your IP and your business model.
01 · STUDIOS
Game Studios
Game launch marketing from announce trailer to soft launch. Studios that need to ship a game and acquire users without burning the budget on a single launch week.
02 · PUBLISHERS
Publishers
Top-10 global gaming publishers needing always-on community ops, creator programs and global creative production. PUBG / Krafton-grade work, embedded teams, multi-year partnerships.
Mobile game marketing agency for UA, ASO, creator-driven installs and retention loops. iOS / Android, soft-launch strategy, IDFA-aware acquisition.
Native to gaming. Native to the channels. Native to the audience.
THE GAME LIFECYCLE
From Announce to Season Five.
Different phases of a game's life need different marketing motions. The mistake most agencies make is running the same playbook from launch trailer to year three. We map the engine to the lifecycle.
01
ANNOUNCE
T-12 → T-6 MONTHS
Hype-build before the box. Teaser trailers, key art reveal, wishlist/pre-reg drives. Tier-1 creator embargoes to seed cultural awareness. Discord seed channel goes live.
TrailersKey artWishlistTier-1 embargoes
02
PRE-LAUNCH
T-6 → T-0
Closed beta marketing, content drops, influencer code distribution, demo day. Community velocity ramps. Paid social testing for the launch creative pack.
Beta marketingCode dropsCreator demosPaid testing
03
LAUNCH
T-0 → T+30
Full-throttle UA. 100–800+ creator activations in 14 days. Trailers cut down across every platform. Server-side attribution live. CPI / CPM optimization weekly.
UA spendMass creatorCut-downsD1–D7 retention
04
LIVE OPS
T+30 → MONTH 12
Patches, events, seasonal drops, balance updates. Community ops in front of the meta. Re-engagement campaigns to lapsed players. Content cadence weekly.
Live patch opsRe-engagementCommunityWeekly content
05
SEASONS
YEAR 1+
Each season treated like a mini-launch. New creator wave per season. Ambassador economy. Creator-driven distribution at every drop. LTV-led optimization.
Season cyclesAmbassadorLTV cohortsRecurring UA
Live ops > launch. Studios that win in 2026 spend 60–70% of marketing on what happens after launch — not on the launch itself. We size the engine for the long game.
SERVICES
Six Disciplines. One Engine.
Paid, creators, community, content, social and attribution. Six disciplines under one team — sized to your game's lifecycle stage.
/ UA & PAID$0.04 CPM · 800+ ACTIVATIONS
01
Paid User Acquisition for Games
TikTok, Reddit, YouTube, programmatic — built for gaming audiences.
Performance gaming UA tuned per platform and per genre. CPI / CPM compression, signup funnel optimization, IDFA-aware mobile acquisition. Connected loop with our paid media team.
TikTok, Reddit, YouTube, programmatic
Mobile UA · iOS / Android
Signup funnel CRO
Per-genre creative production
/ CREATORS10 → 800+ · 48H BRIEF TO LIVE
02
Gaming Creator Programs
Native gaming creators across Twitch, YouTube and TikTok.
From 10 to 800+ activations per campaign. Game-specific creators, not generalist gaming personalities. UTM attribution, per-creator CPA tracking. See full creator marketing.
Game-specific creator sourcing
Per-creator UTM & CPA
Brief to live in 48 hours
Long-term ambassador programs
/ COMMUNITYDISCORD · REDDIT · MULTI-LANG
03
Game Community Management
24/7 community ops native to your game's audience.
Server architecture, bot stack, daily moderation, event programming and growth loops. Native CMs per market. Critical for live ops and retention. See full community service.
Discord & Reddit ops
Native CMs · 5+ languages
Live patch & meta response
Crisis & incident playbooks
/ CREATIVE15K+ ASSETS · TIER-1 GRADE
04
Game Trailers, 3D & Creative Production
Trailers, key art, social cut-downs and broadcast-grade graphics.
End-to-end production for game launches and seasons. Cinematic trailers, 3D character renders, motion graphics, social-native short-form. See full creative studio.
Cinematic trailers & films
3D character & key art
Social cut-downs · all formats
Broadcast graphics packages
/ SOCIAL12+ PLATFORMS · NATIVE
05
Gaming Social Media Management
TikTok, X, Instagram, YouTube — gaming-native voice and cadence.
Multi-platform social ops with content engineered for the algorithm. Trend response, meme literacy, real-time engagement. Tied to community and creator distribution.
TikTok · X · Instagram · YouTube
Native voice per market
Real-time meta & patch response
Content velocity weekly
/ ATTRIBUTIOND1 / D7 / D30 · LTV COHORTS
06
Attribution & LTV Reporting
Install to LTV. UTM-attributed every channel. Cohorts your CFO can defend.
Attribution stack tied to D1 / D7 / D30 retention and LTV by source. Per-creator CPI, per-platform ROAS, per-market cohorts. We don't report views — we report cohorts.
D1 / D7 / D30 retention by source
Per-creator CPI & CPA
Server-side tracking · MMP integration
Weekly cohort review
Six disciplines. One team. One brief. Sized to your game's stage.
CASE STUDIES
Gaming Programs That Shipped.
PUBLISHER · SOCIALPUBG / KRAFTON
Multi-Year
PUBG · Global Social Media & Community Management
Top-10 global gaming publisher. Embedded team running daily posting, moderation, trend integration and crisis management across EN and international markets. Multi-year partnership, zero missed incidents.
Game launch needed cultural momentum on day-of and week-of. Mid-tier creators in 4 markets, 48-hour brief-to-live, post-launch optimization. Engagement +200% vs prior campaigns. CPA cut in half by week 4.
+200% engagement rate4 markets simultaneous-50% CPA in 4 weeks
STUDIO · UACPA COMPRESSION
-40%
Gaming Platform — CPA Compression
Gaming platform paying $0.50+ CPM with poor conversion. Rebuilt the acquisition stack — new audience segments, new creative, connected SEO content strategy targeting the same intent keywords. Paid + organic in one plan.
-40% CPA in 90 days+150% conversion lift$0.04 CPM achieved
PACKAGES
Three Paths Into the Engine.
Pricing scoped to lifecycle stage, market count and creator volume.
LAUNCH SPRINT
For game launches, season drops, single product windows.
Launch strategy & channel mix
100+ creator activations in 14 days
Launch creative pack (every format)
Daily ops during window
Post-launch attribution & cohorts
MOST CHOSEN
LIVE-OPS RETAINER
For studios scaling marketing as a primary retention channel.
Continuous community + creator + paid
Multi-market coverage
Weekly content production cadence
Patch & meta response in hours
Full attribution dashboard
Embedded creative direction
PUBLISHER PROGRAM
For top-10 publishers running multi-IP, multi-region operations.
Embedded teams per market
Multi-IP creative direction
24/7 community & incident ops
Regional launch coordination
Long-term partnership model
Pricing varies by lifecycle stage, markets and creator volume. Live-Ops Retainer minimum 6 months — gaming retention compounds, but only if the engine runs long enough.
WHY IGNITION
Why Studios Choose Ignition Labs for Gaming.
01
Inside the Industry
The team plays the games, follows the metas, watches the broadcasts. PUBG and Krafton-grade work delivered. Native fluency, not a tourist visit.
02
Sized to the Lifecycle
Different motion for announce, launch, live ops and seasons. Most agencies run one playbook for everything — we map the engine to the stage.
03
Six Disciplines, One Team
Paid, creators, community, content, social, attribution. One brief. One brand voice. One attribution model. No vendor stack to manage.
04
800+ Creator Activations
1,000+ vetted gaming creator network. Brief to live in 48 hours when tournament windows or patch drops demand it. Per-creator UTM attribution.
05
Native in 5+ Markets
EN, RU/CIS, LATAM, MENA and SEA. Native creators, native CMs, native creative. Not English content with subtitles applied.
06
LTV, Not Vanity
D1 / D7 / D30 retention by source. CPI by creator. ROAS by market. We don't report views without a cohort attached. CFO-defensible.
/ FAQ
GAMING MARKETING FAQs.
What does a gaming marketing agency do?
A specialist gaming marketing agency runs the full marketing stack for game studios, publishers and platforms — paid acquisition, creator programs, community management, creative production, social and attribution. Differs from generalist agencies in fluency.
Do you handle game launch marketing?
Yes. Game launch marketing is one of our core motions — from announce trailer through launch window. Tier-1 creator embargoes, paid creative testing, mass creator activation, launch-window community ops, server-side attribution from minute one.
Can you handle live ops marketing post-launch?
Yes — and we'd argue it's where most studios should be spending. Live ops covers patches, seasonal events, balance updates, re-engagement and weekly content. Studios that win in 2026 spend 60–70% of marketing post-launch.
Do you do mobile game marketing?
Yes. Mobile game marketing agency work covers UA across TikTok, Reddit, programmatic, ASO optimization, creator-driven installs and IDFA-aware mobile attribution. iOS / Android. MMP integration with Adjust, Appsflyer or Singular.
What's your experience with publishers vs indie?
Both ends of the scale. Top-10 global publisher work delivered (PUBG / Krafton — multi-year). Indie launch work delivered. The engine scales — what changes is brief complexity, market count and creative volume.
Do you cover RU/CIS, LATAM, MENA, SEA?
Yes — native coverage across all four regions. Native creators, native community managers, native creative. Critical for AAA launches that ship globally.
How fast can a launch campaign go live?
48 hours brief to live for creator activations. Paid creative typically requires 1–2 weeks for testing. Full launch packages typically scope at 4–6 weeks of pre-production before T-0.
How do you measure ROI on gaming marketing?
Install to LTV. Per-creator CPI. Per-platform ROAS. Per-market D1/D7/D30 retention cohorts. Server-side tracking integrated with your MMP. We report cohorts and revenue, not views and impressions.
/ Next Step
SHIP A BIGGER GAME.
30-minute call. We map the lifecycle, the channel mix and the marketing motion against your game's stage. You walk away with a strategy doc — free, no obligation.
✓ Free 30-min audit✓ Lifecycle-mapped strategy✓ No obligation
READY TO 10X?
Let's Get You Growing
Pick how you want to connect — we reply within 24 hours.
