SEO & Paid Ads Agency · Gaming · Esports · Fintech

SEO & PAID AS ONE ACQUISITION SYSTEM.

Performance SEO and PPC agency for gaming, esports, crypto and fintech brands. Google Ads, TikTok Ads, technical SEO, CRO and full-funnel attribution — connected as one acquisition engine. Most agencies bill two retainers. We run one.

View SEO & PPC Services

SEO · Google Ads · Paid Social · CRO · Attribution

SCALING ACQUISITION FOR BLAST ESL EWC Thunderpick
ACQUISITION ENGINE — LIVE METRICS
$0.04AVG CPM — 10× BELOW BENCHMARK
-40%AVG CPA REDUCTION IN 90 DAYS
$3M+AD SPEND MANAGED — FULL ATTRIBUTION
3×ORGANIC TRAFFIC — 6 MONTHS
80B+VIEWS GENERATED — PAID + ORGANIC
● LIVE Tournament Window · BLAST · ESL · EWC
WHAT WE DO

A Performance SEO & PPC Agency Built for Gaming.

We are a performance marketing agency running SEO and paid ads as one connected acquisition system — for gaming, esports, fintech and crypto brands. Most agencies bill two retainers, run two teams, and send two reports. We run one engine where paid data trains SEO and SEO content lowers paid CPC.

As a gaming SEO agency, we own the demand-capture surface — game guides, "best of" comparisons, tournament queries, financial review intent. As a gaming PPC agency, we run paid acquisition through TikTok, Reddit, Google, X and programmatic. CRO closes the funnel. Attribution proves the dollar.

Whether you need to reduce CPA on a gaming platform, scale ROAS on a launch, run paid social campaigns for gaming brands, or fix fintech SEO in a category Meta won't touch — this page explains how we operate, what's included and what it costs.

WHY MOST CAMPAIGNS FAIL

SEO and Paid Aren't the Problem.

Gaming, esports and fintech audiences don't respond to template campaigns. The agencies that bid against your ICP also bid against templates of you. These are the symptoms we see when teams come looking for a real performance marketing partner:

×
$0.50+ CPMs on broad gaming audiences — paying premium for reach that doesn't convert because the targeting is two layers too generic.
×
SEO content that ranks for nothing — generalist writers, no E-E-A-T signal, written without keyword data from paid.
×
Paid and organic in separate decks — two reports, two teams, zero shared learnings, paying twice to discover the same audience.
×
Attribution stops at "engagement" — no UTMs to funded user, no LTV tied to source, no honest ROAS.
×
Crypto / fintech locked out of Meta & TikTok — and the agency doesn't know which channels are still legal, let alone profitable.
×
Tournament window opens on Friday — and the paid program needs 14 days of "approval and brief" to go live.

Ignition Labs runs SEO and paid as one acquisition system. Paid finds what converts. SEO captures it at scale. CRO closes the funnel. Attribution proves the dollar. Each cycle compounds the next.

WHO WE WORK WITH

SEO & Paid Ads for Gaming, Esports, Fintech & Tech.

Four verticals. Different audiences, different ad-platform constraints, different conversion dynamics. The playbook adjusts for each.

01 · GAMING

Gaming Studios & Platforms

TikTok, YouTube and Reddit Ads for paid. SEO around game guides, "best settings", and platform comparisons where purchase intent is highest. Built for game launches, live-ops and platform CAC.

02 · ESPORTS

Esports Teams & Tournaments

Tournament-window paid activation with Creator Velocity — live in 48 hours when it matters. SEO around tournament coverage, team queries, esports platform comparisons that stay ranked long after the event.

03 · FINTECH / CRYPTO / WEB3

Fintech & Crypto Platforms

Google, Reddit and X for platforms locked out of Meta and TikTok. SEO around "best exchange", "how to buy", review-intent. Often delivers 60%+ lower CAC than paid alone.

04 · TECH

Tech Startups & Apps

SEO + Paid as a growth channel, not a brand spend. App install campaigns, comparison-keyword SEO, programmatic display, and onboarding-flow CRO tied to product activation.

No vanity dashboards. No two-team finger-pointing. One engine, one number, one team.

SERVICES

Six Layers. One Engine.

SEO, content strategy, paid search, paid social, CRO and attribution. Six disciplines, one team, one P&L. Each layer feeds the next — and every cycle compounds.

01SEO 02Content 03Paid Search 04Paid Social 05CRO 06Attribution
01 / SEO

Technical SEO & Demand Capture

Own the queries your buyers run before they buy.

Technical SEO audits, site architecture, Core Web Vitals, internal linking, structured data and link-building. Optimized for E-E-A-T in financial and gaming categories where Google is strict. SEO programs designed to rank — and to feed paid with conversion-intent keywords.

  • Technical audit & site architecture
  • Core Web Vitals & performance
  • Schema, internal linking, sitemap ops
  • E-E-A-T signal building & backlinks
3× ORGANIC IN 6 MONTHS
02 / CONTENT

Keyword Research & SEO Content Strategy

Content written by people who actually play the games.

Keyword research grounded in paid conversion data — not just search volume. Content briefs, editorial calendars and production for game guides, "best of" comparisons, tournament coverage and financial review intent. Generalist writers don't rank in these verticals. Specialists do.

  • Keyword research from paid + organic data
  • Content briefs & editorial calendar
  • Long-form, comparison & review content
  • Programmatic SEO for scale
TOP 3 ON TARGET KWS
03 / PAID SEARCH

Google Ads & Paid Search Management

Google Ads built for restricted categories where competitors can't even bid.

Search, Performance Max, YouTube and shopping. Critical channel for crypto / fintech where Meta and TikTok ads are off-limits. Negative keyword discipline, RSA testing, audience layering and bid strategy tuned per stage of the acquisition funnel.

  • Google Search, PMax, YouTube
  • Crypto / fintech compliance navigation
  • Audience layering & segmentation
  • RSA & copy testing at scale
-40% CPA · 90 DAYS
04 / PAID SOCIAL

Paid Social — TikTok, Reddit, Meta & X

$0.04 average CPM. $3M+ in spend managed. 10× below benchmark.

Paid social tuned to gaming and crypto audiences. TikTok & Reddit Ads where gaming actually lives. Meta and X for verticals where they perform. Programmatic and connected TV when budget warrants. Creative built natively — no resized banners, no template ads. See our paid social media campaigns for gaming brands page.

  • TikTok, Reddit, Meta, X, programmatic
  • Native ad creative production
  • Audience segmentation by funnel stage
  • Creator-driven distribution layer
$0.04 CPM · $3M+ SPEND
05 / CRO

Conversion Rate Optimization & Funnels

Traffic is only valuable if it converts. CRO closes the loop.

Landing page testing, signup flow optimization, deposit funnel design and KYC drop-off recovery. Built for gaming platforms with multi-step onboarding, trading apps with regulatory friction and fintech products where the form is the conversion. We instrument before we optimize.

  • Landing page A/B and multivariate
  • Signup & deposit funnel optimization
  • KYC drop-off recovery
  • Heatmaps, session replay, instrumentation
+150% CONVERSION LIFT
06 / ATTRIBUTION

Full-Funnel Attribution & ROAS Reporting

No CPM report without a CPA next to it. Every dollar traced to revenue.

The Full-Funnel Attribution Stack — first touch through funded user, deposit, purchase or LTV. UTM discipline, server-side tracking, GA4 + custom dashboards and weekly performance reviews tied to revenue, not impressions. Data products that the CFO can defend.

  • UTM & server-side tracking
  • GA4, Looker, custom dashboards
  • LTV-based optimization, not click-based
  • Weekly review, monthly executive deck
CFO-DEFENSIBLE

SEO. Paid. CRO. Attribution. One engine. One team. One number that matters.

THE ENGINE

The Acquisition Stack.
Four Layers. One Loop.

Every layer informs the next. Every cycle gets cheaper than the last. This is the diagram we draw on every kickoff call.

L1

DEMAND CAPTURE

SEO + content target high-intent organic queries. Free traffic with the highest CVR.

Technical SEO Content E-E-A-T
↓
L2

DEMAND ACCELERATION

Paid scales what SEO proves works. Audiences, keywords and creative signals amplified at speed.

Google Ads TikTok Reddit Meta · X
↓
L3

CONVERSION LAYER

CRO turns traffic into activated users. Funnel optimization, KYC recovery, landing-page testing.

A/B testing Funnels Heatmaps
↓
L4

ATTRIBUTION FEEDBACK

Every conversion traced back to its source. Data feeds L1 + L2 again — every cycle gets cheaper.

UTM ops GA4 Server-side LTV cohorts
↻ COMPOUNDING LOOP
-40%CPA Reduction
3×Organic Traffic
$0.04Avg CPM
10×Below Benchmark
CASE STUDIES

The Engine in Action. Same System. Different Markets.

GAMING — PAID PLATFORM ACQUISITION
-40%

CPA Compression on a Gaming Platform

Gaming platform paying $0.50+ CPM with poor conversion. Rebuilt the acquisition stack — new audience segments, new creative, connected SEO content strategy targeting the same intent keywords. Paid + organic in one plan.

-40% CPA in 90 days +150% conversion rate lift $0.04 CPM achieved
FINTECH — SEO CRYPTO / TRADING PLATFORM
3×

Organic Growth in a Restricted Category

Fintech platform with no organic presence and locked out of Meta/TikTok ads. Full technical SEO audit, content gap analysis, 6-month strategy targeting high-intent comparison queries. Organic became the lowest-CAC channel.

3× organic traffic in 6 months Top 3 on target keywords 60% lower CAC vs paid
ESPORTS — FULL ENGINE TOURNAMENT LAUNCH
80B+

Tournament Launch — SEO + Paid + Creator Distribution

Esports operator needed mass reach across EN, RU and CIS for a major tournament launch. Paid amplification, SEO content and 800+ creator activations in parallel — shared audiences, shared creative signals, one attribution model.

80B+ views generated $0.04 avg CPM 10× below industry benchmark
PACKAGES

Choose the Acquisition Model That Fits Your Stage.

Three commercial paths into the same engine. Pricing scoped to budget under management, market complexity and acquisition targets.

ACQUISITION AUDIT

For brands that need a baseline before committing.

  • SEO technical & content audit
  • Paid account audit (every channel)
  • Attribution & tracking review
  • Competitor benchmark
  • 30-day action plan with CPA targets
MOST CHOSEN
PERFORMANCE RETAINER

Full SEO + paid + CRO + attribution under one team.

  • SEO program (technical + content)
  • Paid search + paid social management
  • CRO & landing page testing
  • Full-funnel attribution stack
  • Weekly reviews + monthly exec deck
  • Creative production support
LAUNCH SPRINT

Tournament, game drop, product launch — short-window campaigns.

  • Launch strategy & channel mix
  • Paid setup across stack (48h to live)
  • Launch content & landing pages
  • Creator distribution layer
  • Daily performance ops during window
  • Post-launch attribution & learnings

Pricing varies by ad spend, markets and complexity. Performance retainers run on a 6-month minimum — SEO doesn't compound below that, and paid optimization needs the data.

WHY IGNITION

Why Gaming Brands Choose Ignition Labs for Acquisition.

01

One System, Not Two Agencies

SEO and paid run under one roof — shared keyword data, shared creative signals, shared attribution. No information loss between teams. No double-billing for the same audience.

02

Built for Restricted Categories

Crypto, fintech, gambling and Web3 face ad restrictions Meta and TikTok actively enforce. We've spent years operating where most agencies legally can't — and have the channel mix to prove it.

03

Every Number Ties to Revenue

Full-Funnel Attribution from impression to funded account, deposit, or LTV. You will never get a CPM report without a CPA, ROAS or LTV number sitting next to it.

04

Tournament-Window Velocity

48 hours brief to live for paid + creator. When a tournament window opens or a patch drops, we're already activated. Not waiting on legal templates.

05

Specialists, Not Generalists

SEO content written by people who understand the game. Paid managed by people who play it. E-E-A-T signals you can't fake. Generalist writers don't rank in financial or gaming categories.

06

Connected to the Full Engine

Acquisition ties into community management, creator programs and creative production — the full Ignition Scaling Engine across one team.

/ FAQ

SEO & PAID
ADS
FAQs.

What does a gaming SEO and PPC agency do?

A specialist gaming SEO and PPC agency runs the full acquisition stack — technical SEO, content strategy, paid search, paid social, CRO and attribution — tied to gaming and esports audiences. The difference vs. a generalist agency is two-fold: deep category expertise (E-E-A-T signal in financial / gaming queries Google scrutinizes), and one team running paid + organic so they share data instead of duplicating spend.

How is your SEO different from generalist agencies?

Two differences. We use paid conversion data to inform SEO targeting — keywords with proven CVR get prioritized. And we specialize in gaming, esports, fintech and crypto only. Content is written by people who actually play the games or use the platforms, which produces real E-E-A-T signal — the difference between ranking and not in financial categories.

Do you combine SEO and paid ads or run them separately?

Combined, always. Paid data informs SEO targeting (which keywords actually convert) and SEO data informs paid bidding (organic-strong terms reduce paid spend). Brands that run them separately pay twice to discover the same audience and miss the compounding effect of shared attribution. We run them as one system with one set of CPA / ROAS goals.

Do you run Google Ads and TikTok Ads for gaming?

Yes. Google Ads for gaming across Search, PMax, YouTube and Display. TikTok Ads for gaming with native creative production. Plus Reddit (massive in gaming), Meta where it converts, X for crypto/Web3, and programmatic / CTV when budget warrants. $3M+ in spend managed at $0.04 average CPM.

Can you run paid ads for crypto, fintech or Web3?

Yes — particularly strong fit. We've been running acquisition for crypto and fintech platforms blocked from Meta and TikTok for years. Approved channels (Google, X, Reddit, programmatic) plus creator-driven distribution to bridge the gap. Compliance navigation included — we know what each platform allows and what gets your account banned.

How much does it cost? What's the minimum budget?

Performance retainers scale with ad spend under management — typically $5K–$50K+/mo agency fee on top of media. Acquisition Audit is fixed-fee. Launch Sprints are project-based. We require a 6-month minimum on retainers — SEO doesn't compound below that, and paid optimization needs the conversion data.

How fast will I see results?

Paid: first optimizations land in week 2, real CPA reductions at 30–60 days. SEO: technical wins in week 4, ranking improvements at 60–90 days, traffic compounding at 6 months. Combined, we typically reduce CPA 40% in 90 days and 3× organic traffic in 6 months.

Can you audit our current SEO and paid setup?

Yes — that's the Acquisition Audit package. Full SEO technical audit, paid account review across every channel, attribution / tracking review, competitor benchmark and a 30-day action plan with CPA targets. You walk away with a roadmap whether you hire us or not.

/ Next Step

FREE ACQUISITION
AUDIT.

30-minute call. We audit your current SEO, paid accounts and attribution stack. You walk away with a 30-day action plan, CPA targets, and a clear answer on whether the gap is strategy, channel mix, or execution. Free, no obligation.

✓ Free 30-min audit ✓ 30-day action plan ✓ No obligation