Creative Production Studio · Gaming · Esports

CREATIVE THAT STOPS THE SCROLL.

A creative agency for gaming, esports and digital-first brands. Trailers, 3D, motion graphics, brand systems and social content — made by people who play the games and live in the communities they market in. 15K+ assets shipped. 70B+ views generated.

View the Work

3D · Trailers · Motion · Brand · Social · Broadcast

CREATED FOR BLAST ESL EWC PUBG
16:9 · TRAILER
9:16 · VERTICAL
1:1 · SOCIAL
3D · KEYART
15K+Assets Produced
70B+Views Across Content
5M+Views · Single Campaign
48hRapid Turnaround
50+Brands Served
WHAT WE MAKE

A Creative Studio Native to Gaming.

We are a creative agency for gaming and esports brands — a production studio building trailers, 3D animation, motion graphics, brand identity, social content and broadcast design. The team comes from inside the industry: gamers, designers, editors and 3D artists who understand the difference between content that gets a brief and content that gets a community.

Most agencies "translate" creative into gaming. We don't translate — we already speak it. As a video production agency for gaming brands we ship 15,000+ assets a year. As a 3D animation studio, we render reveals, character shots and key art for game launches and tournament broadcasts. As a social media content creation agency, we run native short-form production loops that have generated 70B+ views.

Whether you need a single trailer, a full social content program, a broadcast graphics package for a tournament, or a complete brand system — this page explains how we operate, what we make and what it costs.

SELECTED WORK

A Studio's Output.

A snapshot of the formats we ship — from cinematic trailers to broadcast packages, 3D key-art to short-form social. Selected work is being curated by the team. Final reel coming soon.

FILM · TRAILER

BLAST · Tournament Hype Reel

70B+ views · 800+ clips
16:9
3D · KEY ART

PUBG · Season Launch

3D
SOCIAL · SHORT-FORM

Platform · TikTok Loop

9:16
BROADCAST · GFX

ESL · On-Screen Package

21:9
FILM · DOC

EWC · Behind-the-Scenes

16:9
MOTION · GRAPHICS

Brand · Logo Stings

1:1

Selected work · placeholders shown · full reel and case studies in production

WHO WE WORK WITH

Creative Production for Gaming, Esports, Fintech & Tech.

Four verticals. Four creative codes. We adapt to each — not the other way around.

01 · GAMING

Game Trailers & Launch Creative

Cinematic trailers, season-launch reveals, key art, and hype reels. Video production for gaming brands at the pace of patches and live ops.

02 · ESPORTS

Broadcast Graphics & Tournament Packages

On-screen graphics, lower thirds, transitions, hype videos and post-event docs. Esports broadcast design for BLAST, ESL, EWC.

03 · FINTECH / WEB3

Brand Systems & Explainer Films

Brand identity, explainer animation, motion graphics for product UI, and social-native content. Where complex products meet visual clarity.

04 · TECH

Product Reveals & Brand Identity

Product launch films, brand systems, motion-led web hero content. Visual languages built to be reused — not re-briefed every quarter.

Send us your brief. We'll come back with a treatment, not a deck.

FORMATS

Every Aspect Ratio. Native, Not Resized.

A TikTok edit isn't a YouTube video cropped. We design natively for each canvas — and ship cut-downs across the rest. Here are the formats we ship most.

16 : 9

Cinematic / Trailers

YouTube, broadcast, hero film. Where storytelling lives in a single frame.

9 : 16

Vertical / Short-Form

TikTok, Reels, Shorts. Designed for the algorithm, not retro-fitted from horizontal.

1 : 1

Square / Feed

Instagram, X, LinkedIn feed. Compact composition, brand-system enforced.

21 : 9

Cinematic Wide

Banner art, broadcast hero, web hero. Anamorphic gaming aesthetic.

3 D

3D Renders & Key Art

Character renders, weapon reveals, environment art, key art for campaigns.

GFX

Broadcast / Live

Lower thirds, on-screen overlays, scoreboards, transitions, stingers.

DISCIPLINES

Six Disciplines. One Studio.

Film, 3D, motion, design, social and broadcast. One studio, one creative direction — six craft teams shipping to the same brand book.

/ FILM 5M+ VIEWS · SINGLE CAMPAIGN
01

Video Production & Trailers

Concept to delivery. Trailers, hype reels, recap films and branded content.

Live-action and edit-driven productions for game launches, tournament campaigns and brand films. Pre-production, on-location shoots, post production and final delivery in any format you need.

  • Trailers & launch films
  • Tournament hype & recap
  • Documentary & long-form
  • Cut-downs across every platform
/ 3D CINEMA-GRADE RENDERS
02

3D Animation & Key Art

Character renders, weapon reveals, environment art and cinematic 3D animation.

3D pipeline for game launches, season drops and product reveals. Key art for campaigns, broadcast openers and announcement films. Real-time and offline render workflows depending on the canvas.

  • Character & weapon renders
  • Environment & key art
  • Cinematic 3D animation
  • Product reveal films
/ MOTION BRAND-SYSTEM ENFORCED
03

Motion Graphics & Animated Brand

Logo stings, transitions, lower thirds, animated brand systems.

Motion design that ties the brand together across every touchpoint. Logo animation, type systems in motion, social-native graphic loops and live-broadcast animation packages.

  • Logo & brand stings
  • Lower thirds & transitions
  • Animated type systems
  • Social-native graphic loops
/ BRAND FULL IDENTITY SYSTEMS
04

Brand Identity & Design Systems

Logos, design systems, and full brand packages built for gaming culture.

Identity work that reads as native to the audience. Type systems, color systems, iconography, graphic language and component libraries. Brand books your in-house designers can extend without breaking the system.

  • Logo & identity systems
  • Type, color, iconography
  • Component libraries & brand books
  • Design system rollout
/ SOCIAL 15K+ ASSETS · 70B+ VIEWS
05

Social Media Content Production

Native short-form for TikTok, Reels, Shorts and X — at the pace of the algorithm.

Production loops, not one-off assets. Trend monitoring, weekly cadence, performance-tested hooks and edits engineered for the platform — not adapted from a horizontal master. Tight integration with our community management team.

  • Native short-form production
  • Trend response cycles
  • Thumbnails & YouTube creative
  • Performance-tested hooks
/ BROADCAST TIER-1 EVENT-GRADE
06

Broadcast & Event Design

On-screen graphics, transitions, scoreboards and full broadcast packages.

End-to-end broadcast design for tournament-grade events. On-air graphics, lower thirds, transitions, replay wipes, sponsor packages, scoreboards. Built for the standard ESL, BLAST and EWC operate at.

  • On-screen GFX & lower thirds
  • Replay, sponsor, transition wipes
  • Scoreboard & live data overlays
  • Pre/post-event hype reels

One studio. One creative direction. Six craft teams. Brief us once.

HOW IT WORKS

From Brief to Live in Five Steps.

Production at the pace of gaming culture. Trends move in hours — our pipeline ships in days, not quarters.

01
DAY 1

Brief & Treatment

Kickoff call. We translate brief into a treatment doc — references, mood, deliverables, timeline. Sign-off before anything moves.

02
DAY 2–4

Concept & Design

Storyboards, style frames or 3D blockouts depending on the format. Two creative directions. You pick one. We refine.

03
DAY 5–10

Production

Shoot, render, animate, design. The craft team does the work. Daily check-ins, no surprises at delivery.

04
DAY 10–12

Review & Iterate

Two structured rounds of review. Frame-accurate notes. Versions tracked. Sign-off paths clear from day one.

05
DAY 12+

Delivery & Cut-Downs

Master file plus every platform cut-down. Project files, source assets and brand-system handover so your team can extend.

⚡

Rapid track: social assets in 48 hours, full hype reels in a week. We size the pipeline to the deadline — not the other way around.

CASE STUDIES

Content That Performs.

FILM · TRAILER GAMING CAMPAIGN
5M+

Gaming Campaign — 5M+ Views in 72 Hours

Full video production for a gaming brand launch — concept to delivery in under 72 hours. Trailer-quality cinematic edits paired with platform-native cut-downs. Top 1% retention vs category benchmark.

5M+ views on launch +200% engagement rate Top 1% retention vs category
BRAND IDENTITY ESPORTS ORG
100+

Esports Team — Full Brand Rebrand

Complete visual identity rebuild for a top-tier esports organization. Logo, type system, motion graphics, broadcast package, event assets and brand book. Broadcast-ready end-to-end.

100+ assets delivered 3× social engagement post-rebrand Global broadcast-ready package
SOCIAL · CONTENT AT SCALE PLATFORM PROGRAM
15K+

Gaming Platform — Content at Scale

Ongoing social content production across TikTok, Instagram and X for a major gaming platform. Volume without sacrificing brand consistency. Native production loops with weekly trend response.

15K+ assets produced 70B+ total views $0.04 CPM achieved
PACKAGES

Pick the Engagement That Fits the Project.

Three commercial paths. One studio. Pricing scoped to format, deliverables and rights.

SINGLE ASSET

For single films, one-off campaigns or specific deliverables.

  • One creative direction
  • One master format + cut-downs
  • 2 review rounds
  • Standard usage rights
  • Source files on delivery
MOST CHOSEN
CAMPAIGN BUNDLE

For launches, tournaments and product drops needing a full asset set.

  • Hero film + cut-downs (every platform)
  • Social content pack (8–20 pieces)
  • Key art & graphic kit
  • Performance review post-launch
  • Extended rights, multi-market
BRAND STUDIO

For brands wanting an in-house-quality studio without hiring one.

  • Full brand identity & design system
  • Ongoing production retainer
  • Dedicated craft team (film + 3D + motion + design)
  • Embedded creative direction
  • Broadcast / live event coverage

Pricing varies by format complexity, on-location production and rights scope. Single Asset starts in days. Brand Studio is a 6+ month engagement.

WHY IGNITION

Why Brands Choose Ignition Labs for Creative.

01

Native to Gaming Culture

The team plays the games. Memes, metas, patches, drops, pro-scene narratives — fluent. Creative reads as native to the audience because the makers are the audience.

02

Tier-1 Event Experience

BLAST. ESL. Esports World Cup. PUBG. Krafton. Broadcast packages and 70B+ view campaigns at the standard tier-1 events operate at — not adapted-down from generic.

03

One Studio, Six Crafts

Film + 3D + motion + design + social + broadcast under one creative direction. No vendor stack. No brand drift between disciplines. One look across the campaign.

04

Rapid Production Cycles

48-hour social. 1-week hype reels. 2–3 week brand systems. Pace sized to gaming culture — where trends move in hours, not quarters.

05

Performance-Engineered

Creative built for the platform — not the brief deck. Hooks engineered. Retention tested. We design for the scroll, the algorithm and the conversion — at the same time.

06

Connected to the Engine

Creative ties into community ops, paid acquisition and creator distribution — the full Ignition Scaling Engine.

/ FAQ

CREATIVE
PRODUCTION
FAQs.

What does a gaming creative agency do?

A specialist gaming creative agency ships the visual side of marketing: trailers, 3D animation, motion graphics, brand identity, social content and broadcast design. Difference vs. a generalist agency is fluency — gaming and esports have their own visual language, their own pace and their own audience expectations. Generalist creative reads as a tourist. Native creative converts.

Do you do video production for game launches?

Yes — video production for gaming brands is core. Trailers, hype reels, season-launch films, in-game cinematics, dev diaries, recap films and platform cut-downs. Pre-production through final delivery, in-house team plus on-location shoot capability when the brief calls for it.

Do you offer 3D animation services?

Yes. 3D animation studio capability covers character renders, weapon and vehicle reveals, environment art, key art for campaigns, cinematic 3D animation and product reveal films. Real-time and offline render workflows depending on the canvas and timeline.

Can you handle broadcast graphics for tournaments?

Yes — and we have. ESL, BLAST and Esports World Cup work has shipped through the studio. End-to-end esports broadcast design covers on-screen GFX, lower thirds, transitions, replay wipes, scoreboards, sponsor packages and pre/post-event hype reels.

How long does production take?

Depends on scope. Social assets ship in 48 hours. Hype reels and short-form films in a week. Full trailers in 2–3 weeks. Brand identity systems in 4–8 weeks. We size the pipeline to the deadline — not the other way around.

Do you create creatives for paid ads?

Yes — performance-engineered ad creative for TikTok, Meta, Google and YouTube. Hooks tested. Retention engineered. Versioned for audience segments. Tight loop with our paid media team so creative learnings flow back into media buying.

Do you work with non-gaming brands?

Yes — fintech, crypto, Web3 and tech startups. The visual language is gaming-adjacent in those verticals (digital-native audiences, fast pace, performance-driven creative). Our brand systems and explainer films translate well outside pure gaming.

Can you handle ongoing content production?

Yes — most clients run with us on retainer. Brand Studio is the engagement model: dedicated craft team, embedded creative direction, ongoing production cadence, full brand-system rollout. Our largest clients ship 15K+ assets a year through this model.

/ Next Step

SEND US
A BRIEF.

30-minute call to talk through what you're building. We come back with a treatment, references, deliverables and a timeline — not a generic proposal deck. No obligation.

✓ Free creative consult ✓ Treatment back in days ✓ No obligation